How to check email deliverability.

Rut Ro!

If you've found out that your emails are going to spam, don't panic! There are steps you can take to improve your email deliverability and increase the chances of your emails reaching the inboxes of your intended recipients.

First, check the quality of your email list. If you are sending emails to addresses that are no longer active or to people who have not opted in to receive your emails, you are likely to see a high rate of bounces and spam complaints. To improve the quality of your email list, make sure to use a reputable email list provider and to regularly clean your list by removing inactive or unengaged recipients. You can also check your lists on sites like zerobounce.net which will remove any invalid emails. Lower bounce = more likely to reach the inbox!

Another factor that can affect your email deliverability is the content of your emails. If your emails contain spammy language or if they are not properly formatted, they are more likely to be flagged as spam. To avoid this, make sure to use clear and concise language in your emails and to follow best practices for email formatting. That means no bold text, or spammy words like “free” or “click here”

Finally, the reputation of your sending domain and IP address can also affect your email deliverability. If you have a history of sending spammy or low-quality emails, your domain and IP address may be blacklisted by email providers, which can make it difficult for your emails to reach the inboxes of your recipients. To improve the reputation of your sending domain and IP address, make sure to send high-quality emails to engaged recipients and to monitor your deliverability rates closely. Another thing to do is implore a mailwarmer which will improve the reputation of your sending domain.

By taking these steps, you can improve your email deliverability and increase the chances of your emails reaching the inboxes of your intended recipients. This will not only improve the success of your email marketing campaigns, but it will also enhance the reputation of your business.